award winningWhen it comes to new and used trucks in Canada, we pride ourselves in the sales and service of a full lineup of GMC trucks in Thunder Bay, especially since they have been and continue to be award winning.  “GMC today was recognized as the Most Refined Brand in the 2016 Kelley Blue Book Brand Image Awards. It is the third consecutive year the brand has received this award.”  It is you, the consumer in Canada and the United States, that make this award a reality, as it comes from a perception survey performed by Kelley Blue Book.  “Brand Image Award winners are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study.”

This study, mentioned above, according to your GMC Trucks dealership in Thunder Bay, is an online brand and model perception tracking study that connects with 12,000 shoppers of GMC Trucks and other vehicles each year.  Some of the things they are looking for is just how people make their GMC truck sales decisions.  “The comprehensive study provides insight on how shoppers identify important factors influencing their purchase decision and captures brand/model familiarity and loyalty among new-vehicle shoppers.”  Basically, the more brand loyalty any make and model generates, the better they score on the study.

GMC Trucks in Canada received great ratings for the luxury Denali sub-brand as well as overall comfort, interior design and layout, technology features abound, and finally, a name associated with high end sophistication and “prestige”.  Denali, in particular, receives accolades for providing luxury without losing the down to earth, rugged nature of a new truck that consumers crave.  If you want a closer look at the new lineup of all GMC Trucks to see if you agree with Kelley Blue Book’s assessment, then feel free to stop by our GMC Truck Dealership Sales floor in Thunder Bay today!