So, we all know that to sell new trucks you need more than great advertising, right? Bold and outspoken adds that jump off the grid and into your face surely don’t hurt matters, but you have to offer something in the product…put your money where your mouth is, so to speak. That is exactly what GMC Trucks is planning for 2015. There will be a spectacular campaign, make no mistake, but the two new trucks being advertised will give you all of that and a pot of gold. The Chevy Colorado and the GMC Canyon are reopening the rusty door that leads to the midsize truck segment that has all but shut for good.
Beginning with a very large assortment of “first time” features in the safety and advanced technology arena, these new GMC Trucks fall short on virtually nothing. Those who have test driven these trucks and taken the time to report their findings all have excellent things to say. “After driving both trucks I can confirm their advantages in the areas of performance, design, build quality, refinement and innovative features.”
The engines available for either one of these two GMC Trucks at your Certified Truck Dealer in Thunder Bay Ontario, start with the base offering of 2.5 liter four cylinder with 200 horsepower and 191 pound feet of torque, giving 20 in the city, 27 on the highway and a combined 22, with a 2 wheel drive and the pairing of the 6 speed automatic transmission. These results decline slightly in the four wheel drive version of these GMC Trucks. The conclusion to the test driver’s results, however, put these GMC Trucks above the competition in fuel efficiency, or actually the same as, without losing power. “Those horsepower and torque numbers beat the competition from Nissan and Toyota by sizable margins while still matching them in overall fuel efficiency.”